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An introduction letter is a mode of communication in which company introduces themselves to their prospective customers and clients.

It serves as a written paper or manuscript which holds information about:

  • What your business is
  • What your company deals in
  • Products offered
  • Services offered
  • Why considering working with you would be a good experience/beneficial for the customer
  • A brief list of existing customer / Clientele
  • All other important information.

Always try to give an assurance that it would be a good opportunity for your company to get associated with the receiver of the letter (prospective client). This letter is usually written in formal language and should be reviewed by senior position executives of the company.

Sample Business Introduction Letter:

(Sender’s address)

Date: __/__/____ (Date)

(Receiver’s address)

Subject: Introduction letter

Respected Sir/Madam,

I am ________ (Name), _________ (Designation) of __________ (Company Name). I have been working in this company for ________ (Duration).

I would like to introduce you with our business i.e. __________ (Company Name). We work as __________ (Mention) and we deal in bulk and small orders for _________ (Mention what you deal in). We as a business hold an experience of _________ (Number of years) years and have a good relationship bond with ________ (Mention renowned companies). We believe in giving good quality product/ service to our customers. ______ (Mention specifications of your company).

We believe it would be an opportunity of honour for us to serve you. We ensure to build a good business relationship with you in coming future. In case, any further query arises, you may contact me at ________ (Contact Number).

_________ (Your Name)
_________ (Designation)

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